Cape Town, South Africa - With the ambition of being the most progressive beer brand on the African continent, Castle Lite has partnered with the inaugural New York Runway ZA to serve innovation, design and extra cold refreshment. Showcasing its latest bottle design innovation amongst a collective of local and international designers fresh off the New York Fashion Week runway, the New York Runway ZA will take place on Friday, 11 October 2019 at Cape Town Marriott Hotel Crystal Towers.
With its new, stylish and sophisticated bottle shape, the extra cold market-leader, Castle Lite found the New York Runway ZA a befitting occasion to launch its new product to an industry that’s popular for aesthetic expression.
Brand Director, Silke Bucker comments: “Castle Lite always prides itself in being a premium brand. To that end, the brand has become renowned for introducing new and shape-shifting innovations that speak truth to the brand’s narrative. With our unique and attention-grabbing reveal, which aims to amplify the brand’s extra cold and innovation credentials, on a premium platform such as the New York Runway ZA, we aim to position Castle Lite as a category leader!”
Showcasing designers from New York include VanElse by Else Hardjo, Honee for House of Honee, Celebrity fashion designer Michael Lombard and ESTE & CHLO by Henry Picado.
Representing the forefront of local fashion is SA’s King of couture Jacques LaGrange, BeachCult by Joanna Hedley, ZED Menswear and KLûK CGDT.
Various ticket tiers to the event are available for purchase. General Admission at R495 (includes eats, drinks, activations, fashion show, goody bags and after party). VIP Lounge tickets and the Crystal Box experience are sold out, but a small number of VIP Premium tickets are still available at R1400 per person sharing, which includes accommodation and breakfast at Crystal Towers Hotel. Alternatively, guests are encouraged to drink responsibly and leave their cars at home and travel safely with Uber.
Tickets are available through Quicket. Not for sale to persons under the age of 18.
For daily updates check out the New York Runway Facebook page or contact info@redcarpetconcepts.co.za for more information.
Also check out www.castlelite.co.za or follow the official social media pages:
Facebook: @CastleLite
Twitter: @CastleLiteSA
Instagram: @CastleLiteSA
