(Cape Town) Canal Walk is now home to the very first Memi Jewellery retail store. Fuelled by an interactive design ethic, the novelty of the live Memi experience is that customers get to co-create their jewellery, resulting in a personalised piece that gives unique expression to the wearer.
At the official Memi Jewellery store launch outside H&M on 2 October, 2019, guests each received a gift card and personalised sterling silver Motif Disc necklace.
And it’s this personal touch that sets the Memi brand apart. Memi CEO, Gary Nathan explains:
“Today’s consumers are different. They want an experience - a conversation piece that connects people. This store has a state of the art laser engraving machine, setup with our own software. We are able to engrave the jewellery in store in the time it takes to have a cup of coffee. We give our customers a voucher to grab a cup of coffee on us, while we make sure their piece is ready when they return.”
Themed “Memi - me, myself and I”, the brand offers on trend jewellery that celebrates female individuality. This includes striking hand-crafted necklaces, bracelets, 'name' collections and charms.
With a focus on producing modern designs catering for all ages, the Canal Walk store offers their full range of collections across 9kt yellow gold, white gold, rose gold and sterling silver. Here customers can individualize their jewellery with add-ons such as birthstone accents, or engraved special messages.
Memi Jewellery - Your Charm Story
Three-year old Memi’s Design Lab and production facility is located in Cape Town. “We have an awesome team who are passionate about Memi. We use a combination of the latest technology and traditional gold smithing techniques to produce high quality personalised fine jewellery. Each piece is made using precious metals – solid gold or sterling silver. It is real, authentic, and valuable just like the wearer”, adds Gary.
“We are extremely proud of our charm collection called Create your Story. We have created a unique system, and registered a patent that allows the wearer to easily thread charms onto a Memi necklace or bracelet. Each charm represents a hope, a memory, a celebration of life’s journey. You can view many of the over 200 designs on our charm wall in store.”
“Every Memi piece is provided with a unique extension bead that allows the wearer to easily adjust the length, styling it according to her mood of the day.”
“One of our ranges, The Inside Story, was inspired by a friend suffering with cancer. He wanted to create a piece his daughter would be happy to wear every day that had a personal message from him to her. Unfortunately, he succumbed to cancer but his daughter continues to wear this treasured piece every day. We have expanded this collection to include many variations that you can view in-store.” A percentage of sales of this collection go to the Rohan Bloom Foundation.
Look out for more Memi stores which open across South Africa in the next 18 months.
Canal Walk store: KU1 UL, Upper Level, Entrance 6
Contact:
info@memijewellery.com, www.memijewellery.com
Alexa Corlett, marketing@oroafrica.com, +27-79-759-0070