WOODFORD

COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE WITHIN THREE MONTH CAMPAIGN R1 125 381,59

OBJECTIVES

Host a launch for the Woodford Bourbon Trail inviting top tier media, influencers, bloggers and celebrities
Position Woodford in the media and online as the ultimate bourbon.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential lifestyle, food, drink, home & travel journalists, bloggers, influencers and editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications.
Ensured that media and celeb attendance goals of 98% + were met for the PR related event.

WOODFORD SPEAKEASY MEDIA EVENT

Read more about the event on our blog here

“I have yet to meet a team whom collectively work with as much precision & efficiency. They deliver well above their promises & bring the term collaboration to life with everything they do & every event they work on.
With a leader like Jade, its hard to feel anything go wrong and the best part about this is, as clients we can just rock up at an event knowing everything would have been taken care of.
Jade treats each brand exactly the same and she brings it the perfect amount of exposure with expertise. ”

— Jayshal Patel, RGBC brand manager

PRESS COVERAGE HIGHLIGHTS