TIA MARIA
COVERAGE
OBJECTIVES
Position Tia Maria in the media and online as the ultimate coffee liqueur.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential lifestyle, food, drink, home & travel journalists, bloggers, influencers and editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications.