RED! THE GALLERY
PUBLIC RELATIONS
RED! The gallery coverage
OBJECTIVES
Position RED! The Gallery in the media and online as the must-visit gallery in Cape Town surroundings in terms of position and art on display.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase art sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential decor, lifestyle & travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print, online & broadcast publications each month
Facilitate interviews with leading media and journos
Oversee the rollout and execution of PR and public events held at RED! The Gallery as and when required
Production management for lifestyle photo shoot to be used for rich marketing collateral.
Ensure media and celeb attendance goals of 98% + are met for each event.
PRODUCTION
Photoshoot for rich marketing collateral
Production Management: Red Carpet Creative
Photographer: Armand Hough
Models: Anesu Chogugudza, Nathan Roberts, Caylinn Ismall & Yita