PUBLIC RELATIONS

Quoin Rock Wines

PR VALUES IN ZAR. TOTAL COVERAGE OVER A ONE YEAR PERIOD R 15 586 376,70

OBJECTIVES

Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular restaurant media wine review and wine pairing features. Position both the Quoin Rock Wines and Namysto Range in lead publications through product placement.
Generate extensive print and online features for maximum event press coverage.
Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy in.
Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns.
Conceptualize and execute new event concepts for premium brand alignment and aggregation of new audiences.
Ongoing graphic design for event menus, event fliers, media invites, social media marketing and other.
Crisis diversion and reputation management.

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“We really enjoyed working with Red Carpet Concepts. They were always professional, diligent and creative which lead to many great concepts and ideas for our brand. We enjoyed the monthly reporting and the excellent communication with the team which allowed our business to track ROI quickly and efficiently. Thank you for your hard work.”

— Denis & Julia Gaiduk, Owners, Quoin Rock Wine Estate