Nitida

Nitida COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER THREE YEAR RETAINER R 30 866 360.10

OBJECTIVES

  • Position Nitida wine farm in the media and online as the leading Durbanville wine farm.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Position Nitida as leading wedding venue in the Durbanville Wine Valley.
  • Increase wine sales through maximum brand exposure through targeted publications and online platforms.
  • Introduce and maintain relationships with influential wine and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Oversee and execute the roll out of a successful Cellarbake@Nitida 2017 event.
  • Secure editorial features in  leading print, online & broadcast publications each month.
  • Facilitate wine drops and reviews with leadimonthlyng media and journos
  • Oversee the rollout and execution of PR related events as and when required.
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Include feature on Nitida in RCC monthly newsletter.
  • Execute a successful Cellarbake@Nitida event, ensuring 100% ticket sales and 98% media attendance
The Red Carpet Concepts team is skilful in the way they execute PR campaigns, Marketing, Social Media and Events work. They have also been instrumental in bringing excellent media exposure to every brand they represent. With an extensive network of media channels and contacts Red Carpet Concepts has developed a strong competitive advantage. Red Carpet Concepts team operates with tremendous passion, and delivers service excellence and value.
— Grant Norman, CEO Lifeline

PRESS COVERAGE HIGHLIGHTS

Fairlady_Nitida Riesling_May 2014.jpg

Fairlady

Rooi Rose_Nitida Calligraphy 2012_Oct 2014.jpg

Rooi Rose

Mango Juice_Ed's Choice-Nitida Coronata Integration_March 2014.jpg

Mango Juice