NEW YORK RUNWAY ZA

public relations

COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER FOUR MONTH CAMPAIGN R11 836 230.80

OBJECTIVES

  • Create a plarform for arts and culture in South Africa

  • Highlight local fashion designers and introduce international fashion designers to South African audiences

  • Raise funds for charitable causes

  • Brand alignment with high profile brands

  • Showcase Marriott Crystal Towers as an entirety

  • Secure editorial features in leading print & online publications

  • Facilitate interviews with leading media and journos

  • Oversee the roll out and execution the event

  • Production Management for post event editorial feature

As a designer I felt privileged and grateful to work with Jade Allen and her team during New York Runway South Africa. Not only for how she and the team handled and organize the event but also for their Passion creating, conducting backstage and giving all the designers that special feeling of being awesome. I enjoyed every minute. Red Carpet Creative put up a Fabulous fashion production. The models were perfect from 3 d model agency and fanjam. Special thanks to Tracy as stylist. And Jade; keep up your fabulous work and being also a beautiful person inside out. Hope to be able to work with you and your team again.
— ELSE HARDJOPAWIRO, INTERNATIONAL FASHION DESIGNER

PRESS COVERAGE HIGHLIGHTS

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Prestige

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Creative Feel Magazine

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Weekend Argus


production

Production: Red Carpet Creative

Photography: Mischa Durrant

Videography: We are Nab