OBJECTIVES

• Position La Petite Ferme in the media and online as the leading Franschhoek wine farm in terms of position, outlook, hospitality, food and wine produce.

• Increase brand awareness and drive brand longevity among target local, national and international audiences.

• Establish La Petite Ferme as the inimitable winelands wedding venue.

• Gain maximum brand exposure through targeted publications.

• Introduce and maintain relationships with influential foodie and travel journos and Editors.

• Successfully drive conversion rates through clever positioning & captivating brand presence.

• Secure editorial features in all leading print, online and broadcast publications

• Facilitate monthly reviews with leading media and journos

• Oversee the roll-out and execution of ongoing events held monthly at Le Petite Ferme

• Increase Facebook and Twitter user stats by minimum 25% in the first year of inception

• Ensure public guest attendance goals are met for each activation

• Ensure media and celeb attendance goals are met for each event