La Petite Ferme

LA PETITE FERME COVERAGE OVER SIX MONTHS

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTH CONTRACT R 5 185 579.14

OBJECTIVES

  • Position La Petite Ferme in the media and online as the leading Franschhoek wine farm in terms of position, outlook, hospitality, food and wine produce.
  • Increase brand awareness and drive brand longevity among target local, national and international audiences.
  • Establish La Petite Ferme as the inimitable winelands wedding venue.
  • Gain maximum brand exposure through targeted publications.
  • Introduce and maintain relationships with influential foodie and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure editorial features in all leading print, online and broadcast publications
  • Facilitate monthly reviews with leading media and journos
  • Oversee the roll-out and execution of ongoing events held monthly at Le Petite Ferme
  • Increase Facebook and Twitter user stats by minimum 25% in the first year of inception
  • Ensure public guest attendance goals are met for each activation
  • Ensure media and celeb attendance goals are met for each event
The Red Carpet Concepts team is skilful in the way they execute PR campaigns, Marketing, Social Media and Events work. They have also been instrumental in bringing excellent media exposure to every brand they represent. With an extensive network of media channels and contacts Red Carpet Concepts has developed a strong competitive advantage. Red Carpet Concepts team operates with tremendous passion, and delivers service excellence and value.
— Grant Norman, CEO, Lifeline

PRESS COVERAGE HIGHLIGHTS

Saturday Weekend Argus_Avant Garde French Chic_LPF_24 Oct 2015.jpg

Saturday Weekend Argus

Sunday Times Neighbourhood_Wine Down_13 Dec 2015.jpg

Sunday Times Neighbourhood

Goeie Huishouding_Jou Naweek LPF_March 2016.jpg

Goeie Huishouding