La Petite Ferme
LA PETITE FERME COVERAGE OVER SIX MONTHS
- Position La Petite Ferme in the media and online as the leading Franschhoek wine farm in terms of position, outlook, hospitality, food and wine produce.
- Increase brand awareness and drive brand longevity among target local, national and international audiences.
- Establish La Petite Ferme as the inimitable winelands wedding venue.
- Gain maximum brand exposure through targeted publications.
- Introduce and maintain relationships with influential foodie and travel journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure editorial features in all leading print, online and broadcast publications
- Facilitate monthly reviews with leading media and journos
- Oversee the roll-out and execution of ongoing events held monthly at Le Petite Ferme
- Increase Facebook and Twitter user stats by minimum 25% in the first year of inception
- Ensure public guest attendance goals are met for each activation
- Ensure media and celeb attendance goals are met for each event
PRESS COVERAGE HIGHLIGHTS
Saturday Weekend Argus
Sunday Times Neighbourhood