HAPPY CULTURE

HAPPY CULTURE COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTHS: R 2 781 369.04

OBJECTIVES

  • Position Happy Culture in the media and online as the ultimate kombucha

  • Educate media about the health benefits of kombucha and why Happy Culture is that perfect gut goodness on the go

  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

  • Increase sales through maximum brand exposure through targeted publications.

  • Introduce and maintain relationships with influential food, lifestyle, health, drink, home, inflight & travel journalists.

  • Successfully drive conversion rates through clever positioning & captivating brand presence.

  • Secure editorial features in leading print & online publications each month

  • Facilitate interviews and product reviews with leading media and journos

  • Oversee the roll out and execution of PR related events held for Happy Culture as and when required

  • Production Management for rich marketing collateral

“It is always a great experience working with the team at Red Carpet Creative, who know how to deliver impressive outcomes ! Highly recommended!”
— Manon Colmant, Happy Culture Founder

PRESS COVERAGE HIGHLIGHTS

BONA ENG.jpg

BONA

INFLIGHT.jpg

Inflight

MANGO JUICE 2.jpg

Mango Juice

PRODUCTION

Photography for rich marketing collateral to be utilized across Happy Culture’s online and social media platforms

Videography to launch Happy Culture’s new flavours and for marketing collateral - shot & edited by Nic Burton Moore