Gambero Rosso Top Italian Wines Roadshow

Gambero Rosso Top Italian Wines Roadshow COVERAGE

PR VALUES IN ZAR. EVENT ATTENDANCE TARGET: 500, ACTUAL: 498. TOTAL COVERAGE OVER THREE MONTH EVENT CAMPAIGN R 1 433 279.64

OBJECTIVES:

  • Position the Gambero Rosso brand establishments in the media as a collection of Cape Town and South Africa’s leaders in wine, fine dining, luxury accommodation and design & décor.
  • Increase public awareness amongst target local, national and international audiences to drive wine and property sales and increase accommodation, restaurant, spa and venue bookings.
  • Introduce and maintain relationships with influential lifestyle, wine, food, travel, property and wedding media for unique, sustained editorial content and on-going positive reviews.
  • Position Chef Jean Delport and Benguela Cove Winemaker, Johan Fourie, within the press as The leaders in their respective industries, placing their names up in lights for international market recognition.
  • Secure editorial features in leading print, online and broadcast publications each month
  • Drive 100% ticket sales leading up to the event
  • Manage all media, celebrities and VIPs
  • Increase SA Facebook, Twitter and Instagram user stats by minimum 10% in the first 2 months of inception
  • Include feature on Gambero Rosso in RCC monthly newsletter and create unique Gambero Rosso newsletters leading up to the event
  • Ensure media and celebrity attendance goals of 98% are met
Working with Red Carpet Concepts has always been a wonderful experience. Their attention to detail, true passion for professionalism and efficiency has been truly amazing. They are exceptionally organised, helpful and ready to go the extra mile. I have attended a few events organised by Red Carpet Concepts and all of them have been nothing short of spectacular, each with it’s own unique flair. I would recommend them to anyone wanting to put on a world class event.
— Jade Ashleigh, theHive fashion

PRESS COVERAGE HIGHLIGHTS

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Skyways Magazine

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The Sip

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Food & Chatter