OBJECTIVES:

• Position the Gambero Rosso brand establishments in the media as a collection of Cape Town and South Africa’s leaders in wine, fine dining, luxury accommodation and design & décor.

• Increase public awareness amongst target local, national and international audiences to drive wine and property sales and increase accommodation, restaurant, spa and venue bookings.

• Introduce and maintain relationships with influential lifestyle, wine, food, travel, property and wedding media for unique, sustained editorial content and on-going positive reviews.

• Position Chef Jean Delport and Benguela Cove Winemaker, Johan Fourie, within the press as The leaders in their respective industries, placing their names up in lights for international market recognition.

• Secure editorial features in leading print, online and broadcast publications each month

• Drive 100% ticket sales leading up to the event

• Manage all media, celebrities and VIPs

• Increase SA Facebook, Twitter and Instagram user stats by minimum 10% in the first 2 months of inception

• Include feature on Gambero Rosso in RCC monthly newsletter and create unique Gambero Rosso newsletters leading up to the event

• Ensure media and celebrity attendance goals of 98% are met