DISARONNO COVERAGE OVER SIX MONTHS
Position Disaronno in the media and online as the ultimate amaretto liqueur.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential fashion, lifestyle, food, drink, home & travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications each month
Facilitate interviews and product reviews with leading media and journos
Oversee the roll out and execution of PR related events held for Disaronno as and when required
Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
Ensure media and celeb attendance goals of 98% + are met for each PR related event.
PRESS COVERAGE HIGHLIGHTS
Conde Nast House & Garden
House and Leisure