DISARONNO

COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTH CONTRACT R6 461 840.01

OBJECTIVES

Position Disaronno in the media and online as the ultimate amaretto liqueur.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential fashion, lifestyle, food, drink, home & travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications each month
Facilitate interviews and product reviews with leading media and journos
Oversee the roll out and execution of PR related events held for Disaronno as and when required
Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
Ensure media and celeb attendance goals of 98% + are met for each PR related event.

“I have yet to meet a team whom collectively work with as much precision & efficiency. They deliver well above their promises & bring the term collaboration to life with everything they do & every event they work on.
With a leader like Jade, its hard to feel anything go wrong and the best part about this is, as clients we can just rock up at an event knowing everything would have been taken care of.
Jade treats each brand exactly the same and she brings it the perfect amount of exposure with expertise. ”

— Jayshal Patel, RGBC brand manager

PRESS COVERAGE HIGHLIGHTS