OBJECTIVES

  • Drive consumer sales
  • Increase restaurant, hospitality and retail stockists
  • Engage with target audiences to influence their drink of choice.
  • Introduce and maintain relationships with influential consumer interest, fashion, lifestyle, business, luxury, inflight, food and beverage media for ongoing media coverage and product placement features
  • Increase social media reach and engagement through daily posts; ambassador / influencer campaigns; competitions; surveys and event updates
  • Drive product visibility through product reviews, product listings; fashion editorials; product features; creative JMA’s with bespoke brands like Rialheim ceramics
  • Engage influencer buy-in through intimate media, blogger, celeb and special guest gatherings at exquisite venues, offering catering, artisanal beverages, entertainment and Disaronno artisanal cocktails.
  • Align with big events like Red Carpet Fashion Show and Sanlam Top Destination Awards for large scale niche market engagement
  • Trade exchanges with media houses - products for events, competition giveaways and subs pages in exchange for editorial space
  • Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns for SEO purposes
  • Influencer campaigns and celebrity endorsements for brand association (high profile celebs to stay a night and post beautiful imagery)
  • Ongoing graphic design for brochures, media invites, social media marketing and other.