DEETLEFS WINe ESTATE

I’ve been working with Jade and her team since 2016, and the range of services included a new website as well as collaborating on various projects in the luxury segment market. The RCC team brings creativity and professionalism to the table and I am looking forward to working with them in the future.
— Bea Liebenberg, Brand Manager, Deetlefs Wine Estate

OBJECTIVES

  • Position Deetlefs in the media and online as the leading Breedekloof wine farm.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Increase wine sales through maximum brand exposure through targeted publications.
  • Introduce and maintain relationships with influential wine and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure editorial features in  leading print, online & broadcast publications each month
  • Facilitate wine drops and monthly reviews with leading media and journos
  • Oversee the rollout and execution of PR related events as and when required.
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Include feature on Deetlefs in RCC monthly newsletter.
  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.