DEETLEFS WINE ESTATE
“I’ve been working with Jade and her team since 2016, and the range of services included a new website as well as collaborating on various projects in the luxury segment market. The RCC team brings creativity and professionalism to the table and I am looking forward to working with them in the future. ”
OBJECTIVES
Position Deetlefs in the media and online as the leading Breedekloof wine farm.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase wine sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential wine and travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print, online & broadcast publications each month
Facilitate wine drops and monthly reviews with leading media and journos
Oversee the rollout and execution of PR related events as and when required.
Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
Include feature on Deetlefs in RCC monthly newsletter.
Ensure media and celeb attendance goals of 98% + are met for each PR related event.
