DEETLEFS WINe ESTATE
- Position Deetlefs in the media and online as the leading Breedekloof wine farm.
- Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
- Increase wine sales through maximum brand exposure through targeted publications.
- Introduce and maintain relationships with influential wine and travel journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure editorial features in leading print, online & broadcast publications each month
- Facilitate wine drops and monthly reviews with leading media and journos
- Oversee the rollout and execution of PR related events as and when required.
- Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
- Include feature on Deetlefs in RCC monthly newsletter.
- Ensure media and celeb attendance goals of 98% + are met for each PR related event.