CHAMBORD
COVERAGE
OBJECTIVES
Position Chambord in the media and online as a premium raspberry liqueur, with a quirky side to it in the form of a media event.
Increase brand awareness and drive brand longevity by inviting local, national and international audiences to the launch.
Increase sales through maximum brand exposure and interaction through targeted publications.
Introduce and maintain relationships with influential fashion, lifestyle, food & beverage journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print, online & broadcast publications each month
Oversee the rollout and execution of PR for Chambord Pamper Day media event.
Ensure media and celeb attendance goals of 98% + are met for each PR related event.