CASTLE LITE
COVERAGE
OBJECTIVES
Launch the new 250ml bottle in conjunction with New York Runway ZA, inviting top tier media, influencers, bloggers and celebrities
Have a dedicated Castle Lite activation area for consumer engagement
Position Castle Lite in print media and online as the official partner of New York Runway ZA.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential lifestyle, food, drink, fashion, home & travel journalists, bloggers, influencers and editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications.
Ensured that media and celeb attendance goals of 98% + were met for the PR related event.
Facilitate interviews with leading media and journos
Oversee the roll out and execution of the event
Production Management for post event editorial feature
“As a designer I felt privileged and grateful to work with Jade Allen and her team during New York Runway South Africa. Not only for how she and the team handled and organize the event but also for their Passion creating, conducting backstage and giving all the designers that special feeling of being awesome. I enjoyed every minute. Red Carpet Creative put up a Fabulous fashion production. The models were perfect from 3 d model agency and fanjam. Special thanks to Tracy as stylist. And Jade; keep up your fabulous work and being also a beautiful person inside out. Hope to be able to work with you and your team again.”
PRESS COVERAGE HIGHLIGHTS
Prestige
Creative Feel Magazine
Weekend Argus
production
Production: Red Carpet Creative
Photography: Mischa Durrant
Videography: We are Nab