CARABAO
OBJECTIVES
Website Development for the official site of Carabao - https://carabaoenergy.co.za/
Carabao brand activations with brand partners like Spilt Milk, MyUtopia, Cecilia Square and AfterDark Invasion.
Position Carabao in the media and online as an alternative and new energy drink
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential food, lifestyle, drink, home, inflight & travel journalists.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print & online publications each month.
Facilitate interviews and product reviews with leading media and journos.
Oversee the roll out and execution of brand related events held for Carabao as and when required.