PENNYROYAL GIBRALTAR BLUE AMBER ZANZIBAR

BLUE AMBER ZANZIBAR COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER NINE MONTH RETAINER R 38 938 092.48

ACHIEVEMENTS

Conducted successful media launch of Earnie Else Golf Course with 12 Broadcast media channels attendance, and a total of 15 channels covering the news and addition to extensive print and digital media exposure.
Facilitated a three-day film and photography food, travel and hospitality lifestyle shoot for Blue Amber Resort and Zanzibar Tourism.
Secured coverage in leading publications across the globe, culminating close of R40 million in advertising value equivalent.

OBJECTIVES

Host the Blue Amber Earnie Else Golf Course broadcast media launch.
Research and aggregate international media publications for coverage features.
Garner global B2C press coverage generating target audience awareness around Zanzibar as a destination, and activating consumer travel appetite and booking conversions.
Drive residential sales through digital marketing channels and traditional media ads.
Drive B2B press features attracting hospitality and business stakeholders.
Secure ongoing press interview opportunities with CEO.
Establish social media audiences, generating awareness and user engagement.
Copywriting and curation of monthly newsletter.
Generate global awareness around the Best of Zanzibar CSI project.
Media buying across print and digital pubs.
Copy and design of all digital assets.
Monthly newsletter copy, design and curation.

“Pennyroyal had the pleasure of working with Red Carpet for a signing event in Johannesburg. We found them to be diligent and focused on ensuring the event went off well and in securing press around the event and our project Blue Amber Zanzibar. They were instrumental in creating awareness and media interest in the project.
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— — Saleh Said, Managing Director - Blue Amber Zanzibar