OBJECTIVES

• Position the Benguela brand establishments in the media as a collection of Cape Town and South Africa’s leaders in wine, fine dining, luxury accommodation and design & décor

• Increase public awareness amongst target local, national and international audiences to drive wine and property sales and increase accommodation, restaurant, spa and venue bookings

• Introduce and maintain relationships with influential lifestyle, wine, food, travel, property and wedding media for unique, sustained editorial content and on-going positive reviews

• Position Chef Jean Delport and Benguela Cove Winemaker, Johan Fourie, within the press as The leaders in their respective industries, placing their names up in lights for international market recognition

• Secure editorial features in leading print, online and broadcast publications for each establishment

• Secure editorial features through unique content curation and regular pitches on each property

• Continual targeting of only top media who will write unique content for each property

• Increase Facebook, Twitter and Instagram user stats by creating unique editorial content

• Include features on all Benguela properties in RCC monthly news letter

• Secure interviews with the relevant industry leaders at each property