AYAMA

AYAMA COVERAGE OVER SIX MONTHS

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTH CONTRACT R 11 098 697.80

OBJECTIVES

  • Position Ayama in the media and online as the leading Paardenberg area wine farm in terms of position, outlook, accommodation offering, hospitality and wine produce.

  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

  • Increase accommodation, restaurant and wedding bookings

  • Increase wine and produce sales through maximum brand exposure through targeted publications.

  • Introduce and maintain relationships with influential wine and travel journos and Editors.

  • Successfully drive conversion rates through clever positioning & captivating brand presence.

  • Secure editorial features in leading print, online & broadcast publications each month

  • Facilitate monthly reviews with leading media and journos

  • Oversee the rollout and execution of PR related events held at Ayama as and when required

  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception

  • Ensure media and celeb attendance goals of 98% + are met for each PR related event

PRESS COVERAGE HIGHLIGHTS

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Getaway

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The Traveler Mag

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Marie Claire