AYAMA COVERAGE OVER SIX MONTHS
Position Ayama in the media and online as the leading Paardenberg area wine farm in terms of position, outlook, accommodation offering, hospitality and wine produce.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase accommodation, restaurant and wedding bookings
Increase wine and produce sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential wine and travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print, online & broadcast publications each month
Facilitate monthly reviews with leading media and journos
Oversee the rollout and execution of PR related events held at Ayama as and when required
Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
Ensure media and celeb attendance goals of 98% + are met for each PR related event
PRESS COVERAGE HIGHLIGHTS
The Traveler Mag