OBJECTIVES

• Position Ayama in the media and online as the leading Paardenberg area wine farm in terms of position, outlook, accommodation offering, hospitality and wine produce.

• Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

• Increase accommodation, restaurant and wedding bookings

• Increase wine and produce sales through maximum brand exposure through targeted publications.

• Introduce and maintain relationships with influential wine and travel journos and Editors.

• Successfully drive conversion rates through clever positioning & captivating brand presence.

• Secure editorial features in leading print, online & broadcast publications each month

• Facilitate monthly reviews with leading media and journos

• Oversee the rollout and execution of PR related events held at Ayama as and when required

• Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception

• Ensure media and celeb attendance goals of 98% + are met for each PR related event