Lakeside Lodge & Spa

LAKESIDE LODGE COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER 14 MONTH RETAINER R 18 004 594.89

OBJECTIVES

  • Position Lakeside Lodge in the media and online as the leading five star lakeside accommodation offering in Sedgefield in terms of position, outlook, accommodation offering, hospitality, cuisine, spa and leisure activities.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Increase accommodation, restaurant, spa, event and wedding bookings.
  • Introduce and maintain relationships with influential wine and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence in all leading publications.
  • Secure editorial features in  leading print, online & broadcast publications each month.
  • Facilitate monthly reviews with leading media and journos
  • Oversee the rollout and execution of PR related events held at Lakeside Lodge as and when required.
  • Increase Facebook, Twitter and Instagram user stats by minimum 20% in the first year of inception
  • Update Lakeside Lodge website and blog with a new post each month.
  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.
The Benguela Collection utilized the services of Jade and her team in 2017. We found them to be efficient, proactive and exactly on the mark when it came to working out the correct marketing strategies for our properties. I wouldn’t hesitate to recommend them.
— Penny Streeter OBE, Managing Director

PRESS COVERAGE HIGHLIGHTS

Wellness Magazine_Lakeside Lodge & Spa_May 2016.jpg

Wellness Magazine

South Africa Deluxe_Sedgefield's Hidden Gem pg 100_June 2016.jpg

South Africa Deluxe

Khuluma_Lakeside Lodge & Spa review feature_March 2016.jpg

Khuluma