- Position Webersburg in the media and online as the leading Stellenbosch wine farm in terms of position, outlook, accommodation offering, hospitality, catering and wine produce.
- Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
- Increase accommodation, restaurant and wedding bookings
- Increase wine sales through maximum brand exposure through targeted publications.
- Introduce and maintain relationships with influential wine and travel journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure editorial features in leading print, online & broadcast publications each month
- Facilitate monthly reviews with leading media and journos
- Oversee the rollout and execution of PR related events held at Webersburg as and when required
- Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
- Update Webersburg website and blog with a new post each week
- Ensure media and celeb attendance goals of 98% + are met for each PR related event.
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