Webersburg

WEBERSBURG COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER 12 MONTH RETAINER R 13 069 569.45

OBJECTIVES

  • Position Webersburg in the media and online as the leading Stellenbosch wine farm in terms of position, outlook, accommodation offering, hospitality, catering and wine produce.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Increase accommodation, restaurant and wedding bookings
  • Increase wine sales through maximum brand exposure through targeted publications.
  • Introduce and maintain relationships with influential wine and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure editorial features in leading print, online & broadcast publications each month
  • Facilitate monthly reviews with leading media and journos
  • Oversee the rollout and execution of PR related events held at Webersburg as and when required
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Update Webersburg website and blog with a new post each week
  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.
It was a great pleasure working with Red Carpet Concepts. Red Carpet Concepts has a very strong team and they are always willing to put in extra effort to help you achieve your company’s goals. After working with Red Carpet Concepts over a 2 year period, Webersburg’s number of weddings increased by 21% and Webersburg’s restaurant turnover increased by 20%. I would highly recommend working with Jade and her team.
— Friedrich Weber - General Manager at Webersburg Wine Estate

PRESS COVERAGE HIGHLIGHTS

Hello Cape Town_Exclusive Stay at Webersburg_June 2016.jpg

Hello Cape Town

The Next 48hours_Webersburg Not just about world class cabarnet sauvignon_06 May 2016.jpg

The Next 48hours

Rooi Rose_Kaapse wegbreek_June 2016 - Copy.jpg

Rooi Rose