Position Webersburg in the media and online as the leading Stellenbosch wine farm in terms of position, outlook, accommodation offering, hospitality, catering and wine produce.
Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
Increase accommodation, restaurant and wedding bookings
Increase wine sales through maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential wine and travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in leading print, online & broadcast publications each month
Facilitate monthly reviews with leading media and journos
Oversee the rollout and execution of PR related events held at Webersburg as and when required
Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
Update Webersburg website and blog with a new post each week
Ensure media and celeb attendance goals of 98% + are met for each PR related event.
PRESS COVERAGE HIGHLIGHTS
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