The Grey Boutique Hotel
The Grey Boutique Hotel COVERAGE
- Position The Grey in the media and online as the trend epicentre of the Green point area.
- Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
- Increase restaurant and accommodation bookings and encourage return visits.
- Introduce and maintain relationships with influential food and travel journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure editorial features in leading print, online & broadcast publications each month.
- Facilitate wine drops and monthly reviews with leading media and journos
- Oversee the rollout and execution of PR related events as and when required
- Increase Facebook, Twitter and Instagram user stats by minimum 30% in the first year of inception
- Include feature on The Grey in RCC monthly newsletter.
- Ensure media and celeb attendance goals of 98% + are met for each PR related event.
PRESS COVERAGE HIGHLIGHTS
The Traveler Mag