The Grey Boutique Hotel

The Grey Boutique Hotel COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER SEVEN MONTH CAMPAIGN R 2 834 076.84

OBJECTIVES

  • Position The Grey in the media and online as the trend epicentre of the Green point area.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Increase restaurant and accommodation bookings and encourage return visits.
  • Introduce and maintain relationships with influential food and travel journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure editorial features in  leading print, online & broadcast publications each month.
  • Facilitate wine drops and monthly reviews with leading media and journos
  • Oversee the rollout and execution of PR related events as and when required
  • Increase Facebook, Twitter and Instagram user stats by minimum 30% in the first year of inception
  • Include feature on The Grey in RCC monthly newsletter.
  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.
I love working with Jade and her team! They are high energy and friendly and host wonderful events. They’re great at following up and ensuring you get the content you need.
— Amy Hoppy, Food & Managing Editor, Women’s Health

PRESS COVERAGE HIGHLIGHTS

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Getaway

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Sawubona

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The Traveler Mag