THE 41 Coverage

PR VALUES IN ZAR. TOTAL COVERAGE OVER OVER THREE MONTH CAMPAIGN R 795 360

OBJECTIVES

  • Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular
  • restaurant reviews, chef profiling features, recipe, cocktail, food and wine pairing snippets, and event listings - to position the restaurant as a lead dining and bar destination along the Atlantic Seaboard
  • Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy-in
  • Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns
  • Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and special event attendance
  • Administer restaurant listings and distribution of venue brochures to all hotel concierges in and around the V&A Waterfront, Atlantic Seaboard and City Bowl.
  • Influencer campaigns and celebrity endorsements
  • Ongoing graphic design for menus, event fliers, media invites, social media marketing and other
  • Crisis diversion and reputation management