SHIMMY BEACH CLUB

SHIMMY BEACH CLUB COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER OVER THREE MONTH CAMPAIGN R 6 405 236

OBJECTIVES

  • Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular restaurant media reviews, recipe, cocktail, food and wine pairing and event features - to position the restaurant, club and venue as a lead dining, bar and party destination
  • Generate extensive print and online diary listing features for maximum event press coverage to drive ticket sales and inbound links for SEO
  • Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy in
  • Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns
  • Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and event attendance
  • Conceptualize and execute new event concepts for premium brand alignment and aggregation of new audiences – Example: The annual Red Carpet Fashion Show, Bokeh Film Festival, Veritas Awards and so forth
  • Restaurant listings and distribution of venue brochures to all hotel concierges in around the V&A Waterfront, Atlantic Seaboard and city bowl
  • Influencer campaigns and celebrity endorsements
  • Ongoing graphic design for menus, event fliers, media invites, social media marketing and other
  • Crisis diversion and reputation management
I’d recommend Red Carpet Concepts to anyone looking to carry out PR for their company or organisation, as they’re just simply brilliant at anything they do! Jade Allen and her team is pro-active and dynamic and the annual Red Carpet Fashion Show is one of the event highlights of my year.
— Lindy Hibbard, Smile FM

PRESS COVERAGE HIGHLIGHTS