myUTOPIA

myUTOPIA COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTH CONTRACT R 12 540 416

OBJECTIVES

  • Successfully launch myUTOPIA to the media and public creating volumes of positive awareness
  • Increase brand awareness and drive brand longevity amongst target audiences
  • Increase booking and sales
  • Introduce and maintain relationships with influential health and fitness, consumer and lifestyle media
  • Successfully drive conversion rates through clever positioning and captivating brand presence in all leading publications to ensure maximum ROI
  • Secure editorial features in leading print, online and broadcast publications each month
  • Facilitate monthly media reviews with leading media and journos
  • Oversee the rollout and execution of PR related events held at myUTOPIA as and when required
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Update myUTOPIA website blog with a new post each month
  • Ensure media and celebrity attendance goals of 95%+ are met for each PR related event
The highlight on the couture calendar was the must-attend red carpet fashion show event that attracted many fashionistas and members of the media
— Cape Town Tourism

PRESS COVERAGE HIGHLIGHTS

Weekend Argus_When my yin and yang met on a mat_17 June 2017.jpg

Weekend Argus

Slow_A Utopian Setting for Exercise_01 October 2017.jpg

Slow

Good Housekeeping_What we're excited about this month_01 September 2017.jpg

Good Housekeeping