Lifestraw

Lifestraw COVERAGE

PR VALUES IN ZAR, TOTAL COVERAGE OVER ONE YEAR & NINE MONTH RETAINER R 8 818 605.87

OBJECTIVES

  • Drive positive brand awareness
  • Increase sales
  • Leverage off PR and marketing to gain greater traction in the corporate sector and retail markets as well as brining light to the CSI sector of LifeStaws.
  • Maximize positive press coverage in targeted news, sports, business, industry, travel and lifestyle publications.
  • Establish and maintain strong relationships with key journalists.
  • Drive online presence.
Working with Red Carpet Concepts is a truly professional experience. Jade and Aimee are all about quality and friendliness while also being deadline driven. I’ve worked with RCC in two ways – working on their team as a writer and on the other side of the game as a partner in greening through Greenpop. Their passion for quality and doing good work extends to their staff as well as their clients and this is really special.
— Lauren O’Donnell, Freelance Writer and Journalist

PRESS COVERAGE HIGHLIGHTS

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Odyssey

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BA High Life SA

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Juice