jekyll & hide

JEKYLL & HIDE COVERAGE OVER SIX MONTHS

PR VALUES IN ZAR. TOTAL COVERAGE OVER SIX MONTH CONTRACT R14 199 017.10

OBJECTIVES

  • Position Jekyll & Hide in the media and online as the ultimate leather brand in South Africa.

  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

  • Increase sales through maximum brand exposure through targeted publications.

  • Introduce and maintain relationships with influential fashion, lifestyle & travel journos and Editors.

  • Successfully drive conversion rates through clever positioning & captivating brand presence.

  • Secure editorial features in leading print, online & broadcast publications each month

  • Facilitate interviews and product reviews with leading media and journos

  • Oversee the rollout and execution of PR related events held for Jekyll & Hide as and when required

  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception

  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.


Working with the Red Carpet team is always such a pleasure. Their dedication to their clients and brand partners is admirable! Jade and her team are always up for a challenge and seem to pull off every project perfectly no matter the brief. What a fabulous agency!
— Julia bolton, brand manager, jekyll & hide

PRESS COVERAGE HIGHLIGHTS

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Aha! Moments

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Men’s Health

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TFG Tech