OBJECTIVES

  • Introduce and maintain relationships with influential fashion, luxury, lifestyle, consumer interest, health and wellness, business and inflight journos and editors to facilitate regular
  • Increase social media reach and engagement through daily posts
  • Establishment reviews, ownership profiling features, what to wear/what to pack, and event listings (if hosting or involved in a major event) - to position Eyewear Etiquette as Camps Bay’s go to optometrist
  • Orchestrate social and mainstream media competition giveaways to create hype and drive virality
  • Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns for SEO purposes
  • Drive high conversion rates through optometry bookings and product sales
  • Administer listings on all relevant sites and portals
  • Launch digital ad buying campaign with AB testing (Google ads, Facebook and Instagram)
  • Influencer campaigns and celebrity endorsements (high profile celebs to stay a night and post beautiful imagery)
  • Ongoing graphic design for brochures, media invites, social media marketing and other