DERMALOGICA

DERMALOGICA COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER THREE MONTH CAMPAIGN R 4 696 885.50

OBJECTIVES

  • Position Dermalogica in the media and online as the leading skincare brand in South Africa.
  • Host 3 successful consumer events per month at the Cape Town concept stores for 2016.
  • Increase brand awareness and drive brand longevity amongst target local and national audiences.
  • Increase sales through maximum brand exposure through targeted publications and joint marketing alliances
  • Introduce and maintain relationships with influential beauty and lifestyle journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure diary listings in leading print, online & broadcast publications each month.
  • Host 3 monthly concept store events over the next four months.
  • Oversee the rollout and execution of PR related events as and when required.
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Include feature on Dermalogica in RCC monthly newsletter.
  • Ensure media and public attendance goals of 98% + are met for each concept store event.
I always have high expectations when attending events by RCC. Jade is an absolute perfectionist and the RCC team is always professional and super friendly. Standards are high and attention is paid to the finest details.
— Ilse Nel, The Gourmet Princess

PRESS COVERAGE HIGHLIGHTS

South African Hairdressers Journal_Beauty Boost_December 2016 (4).jpg

South African Hairdressers Journal

Cape Town Tourism_Celebrating Summer Skin with Dermalogica_12 Oct 2016.jpg

Cape Town Tourism

Essays of Africa_Derma article _ Cover_December 2016.jpg

Essays of Africa