- Position Dermalogica in the media and online as the leading skincare brand in South Africa.
- Host 3 successful consumer events per month at the Cape Town concept stores for 2016.
- Increase brand awareness and drive brand longevity amongst target local and national audiences.
- Increase sales through maximum brand exposure through targeted publications and joint marketing alliances
- Introduce and maintain relationships with influential beauty and lifestyle journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure diary listings in leading print, online & broadcast publications each month.
- Host 3 monthly concept store events over the next four months.
- Oversee the rollout and execution of PR related events as and when required.
- Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
- Include feature on Dermalogica in RCC monthly newsletter.
- Ensure media and public attendance goals of 98% + are met for each concept store event.
PRESS COVERAGE HIGHLIGHTS
South African Hairdressers Journal
Cape Town Tourism
Essays of Africa