Cape Town Beauty Bar
Cape Town Beauty Bar COVERAGE
- Introduce The Cape Town Beauty Bar to the public.
- Position The Beauty Bar in the media and online as the leading salon in the area.
- Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
- Increase foot traffic and loyal customers through maximum brand exposure through targeted publications and online platforms.
- Introduce and maintain relationships with influential beauty journos and Editors.
- Successfully drive conversion rates through clever positioning & captivating brand presence.
- Secure editorial features in leading print, online & broadcast publications each month
- Facilitate monthly reviews with leading beauty media and journo
- Oversee the rollout and execution of PR related events as and when required.
- Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
- Include feature on The Beauty Bar in RCC monthly newsletter.
- Ensure media and celeb attendance goals of 98% + are met for each PR related event.
PRESS COVERAGE HIGHLIGHTS
Essays of Africa