Cape Town Beauty Bar

Cape Town Beauty Bar COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER FOUR MONTH CONTRACT R 1 721 634.72

OBJECTIVES

  • Introduce The Cape Town Beauty Bar to the public.
  • Position The Beauty Bar in the media and online as the leading salon in the area.
  • Increase brand awareness and drive brand longevity amongst target local, national and international audiences.
  • Increase foot traffic and loyal customers through maximum brand exposure through targeted publications and online platforms.
  • Introduce and maintain relationships with influential beauty journos and Editors.
  • Successfully drive conversion rates through clever positioning & captivating brand presence.
  • Secure editorial features in  leading print, online & broadcast publications each month
  • Facilitate monthly reviews with leading beauty media and journo
  • Oversee the rollout and execution of PR related events as and when required.
  • Increase Facebook, Twitter and Instagram user stats by minimum 25% in the first year of inception
  • Include feature on The Beauty Bar in RCC monthly newsletter.
  • Ensure media and celeb attendance goals of 98% + are met for each PR related event.
I love working with Jade and her team! They are high energy and friendly and host wonderful events. They’re great at following up and ensuring you get the content you need
— Amy Hoppy, Food & Managing Editor, Women’s Health

PRESS COVERAGE HIGHLIGHTS

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Essays of Africa

Fairlady_Beauty News_April 2017.jpg

Fairlady

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Indwe