Posts in PR
Paardeberg Country Wine Experience
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After 14 years in the winemaking history, Ayama Wines founders and owners of Slent Farm, Attilio and Michela Dalpiaz, highlight their passion for outstanding wine with a relaxed country style event, in the heart of the Paardeberg Country.

The estate lies on the lower slopes of the Perdeberg Mountain, where the climate of the Voor Paardeberg region is well-suited to Mediterranean style wines. Inspired by all things Italian, Ayama now facilitates an authentic Italian-South African experience.

Ayama’s Italian passion for fine wine and conservation are inseparable elements of Slent owners, to celebrate and highlight the amazing bio-diversity of the area the guests can expect a fun-filled experience for wine lovers with great food and fantastic wines from the region. Producers from the area will Masters of Ceremonies - leading the tasting.

EVENT INFO:
Event:              Paardeberg Country Wine Experience

Date:               Sunday, 27 January 2019

Time:               12:00 – 17:00

Venue:             Ayama Wines, Voor- Paardeberg Road, Windmeul, 7630

Tickets:            R550,00 (all inclusive) buy tickets here. Limited to 50 pax

Event Page:     https://www.facebook.com/events/1013329575528273/

Info:                 http://ayama.co.za/

Jekyll & Hide Art of Leather exhibition at No5 on Hudson
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The pursuit of excellence steers Jekyll & Hide in their quest to explore the Art of Leather. The luxury brand was founded by Bernard Bultemeier in 2003 and has evolved into a global enterprise known for exceptional craftsmanship.

Hip and trendy, with exquisite artistic styling, Jekyll & Hide’s enduring appeal is the result of signature product lines that succinctly speak to the modern lifestyle. Authentically crafted, the brand’s aesthetics embodies elegance and sophistication.

Featuring a wide range of travel and business bags, handbags, backpacks, jackets, wallets, purses and more, Jekyll & Hide’s bespoke leather goods are as functional as they are fashionable. Modish Men’s and Ladies Collections include arty Zulu, Shanghai, Texas and Soho styling, plus there are cool tech offerings for laptop, iPad and phone. Products are lined with RFID-blocking fabric.

Travel is a major element in the brand’s ethos, and with products perfect for gifting and end-of-year travel, Jekyll & Hide showcased their striking accessories at an Art of Leather exhibition at Sandy De Bruin’s No 5 on Hudson gallery in De Waterkant. 

Says Marketing Manager Julia Bolton: “Before the season starts we wanted to be top of mind and remind people of our travel lifestyle. With our travel bags, back to work and tech collections, its perfect timing for Christmas, travel, the New Year, and then back to work.”

What makes Jekyll & Hide such a standout brand? “The quality is absolutely impeccable and the products are timeless - we try not to create fads. It’s all about quality and elegance – creating investment pieces that last for years. Leather ages gracefully over time and doesn’t worsen.”

Quality leather is sourced from all over the world - including Argentina, India and Brazil, and MD Bernard Bultemeier is very involved in production with the design team.

Head Designer Lisa Drotsche explains how the range is conceptualised: “We do trend research and visit factories overseas, go to accessory shows and shoe fairs in Milan. We’re not super-trend orientated because we want to get a lot of longevity out of it. We like the idea of buying a leather bag and it goes on an adventure with you for a few years. So we take trends into consideration, but dial it down to keep it stylish and classic.”

The Hudson on 5 showcase also featured beauty products from Cowshed, and world class jazz by Alvin Dyers and Francesca Biancoli.

 

#LiveAuthentic

Tia Maria Coffee Project
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As the global love for coffee booms, coffee lovers around the world are now enjoying their favourite drink from morning cup through to evening cocktail. And research shows that almost half of cocktail drinkers regularly choose flavoured cocktails including those mixed with coffee.

Tia Maria is leading the coffee cocktail trend with the Tia Maria + Coffee Project, giving coffee connoisseurs the opportunity to sip on innovative coffee cocktails thanks to recipes crafted by renowned mixologists and expert baristas. From the classic Espresso Martini, to new and innovative serves like the Tia Maria Popcorn Frappe, coffee cocktails have never been more in demand.

Tia Maria Brand Ambassador, Matteo Fabbris says; “There’s an increasing love for coffee cocktails, which can be seen at world-class bars in key cocktail cities, while artisan coffee houses are now serving cocktails through the night as a café nightlife culture continues to emerge. The bartender and barista play a very similar role so it’s no surprise we’ve brought the two together to drive this new coffee revolution.”

No other liqueur can make a coffee cocktail quite like Tia Maria, an exotic infusion of natural vanilla and the finest fresh Arabica coffee beans roasted to perfection, complemented with a touch of Jamaican rum. Tia Maria is made using a blend of 100% Arabica coffee, among the best in the world, providing strong character, a full-bodied taste, and a sweet tendency. The beans are expertly roasted, ground and left to macerate to produce this exceptional coffee liqueur.

Flavio Lasalandra, International Marketing Director at Tia Maria, adds; “With the taste for coffee at an all-time high, coffee cocktails have never been more popular and Tia Maria is certainly happy to be leading the charge. We’re urging all coffee lovers out there to unite and join us.”

To view the rest of Tia Maria’s innovative cocktail recipes you can visit their website here.

#TiaMariaCoffeeProject

Berry Bliss as Chambord® ushers in the summer fun
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On Wednesday, 20 November 2018 Chambord® hosted an exclusive pamper party for celebs, A-listers and media at The  Bay in Camps Bay. And why? Well, #BECAUSENOREASON.

The guests were welcomed with the eye-catching Chambord® Royale served in a champagne flute. To highlight the delights of this premium black raspberry liqueur Chambord® also served the guests the Chambord® Margarita Coolers with Herradura, Chambord, lemonade and lime and a Chambord® Lemonade with Finlandia – ideal cocktails for the summer. 

Set under the palms of this seaside strip enhanced the quirky festivities of a sunny day draped in pink, with its gorgeous views over Camps Bay’s iconic beachfront, The Sandy B

Private Beach Club’s VIP lounge and pool deck was the perfect spot to compliment the refreshing summer appeal of this all-natrual rasperry liqueur.

Brown-Forman Brand Principal Chantal Canning added,; “Chambord® is a premium, all-natural black raspberry liqueur whereby every drop is produced at a traditional French chateau situated in the Loire Valley of France following many of the same traditional processes. Today, Chambord® continues to inspire versatile cocktail creations around the world and is considered decadent, flamboyant and a real treat to add to your glass of bubbly. As we like to say “pink your drink”. But you don’t need a special occasion to enjoy Chambord®. If you like it, drink it. Why. Because no reason. The Chambord® global mantra inspires women to live their best life however they choose to. C’est la vie.”

While the berry bliss of Chambord® inspired fruit and flowers galore, pampering for the day included nail and hair care pop-ups, make up specialists, beauty products and cool swimwear collections.

Pop-ups included On Trend, MaxiB Collection, Kokodakota, Beach Cult, Vilebrequin and Nvme Bikini, with activations by MUD make-up, Bianca Moore (hair) and Fox Box (nails & eyebrow threading).

Healing Earth and Chambord® provided beautiful gift bags.

DJ Anthea Scholtz provided beachy tropical house beats. Known for her broody techno, Anthea lightened the day with accessible vocal-driven mixes.

Salt and Pepper Catering’s canapés were rounded off with macaroons, a Chambord® dessert infusion and sorbet cones to cool off an exclusive, sun-kissed summer’s day.

Emcee Mamohau Seseane from KFM 95.5 summed up Chambord® Royale: “Its perfection in a glass. Add some Champagne to your Chambord® and have a real sensory experience.”

Sponsors for the Chambord® Royale day were Happy Culture, San Pellegrino, Acqua Panna and One Juice.

Chambord® is a versatile, all natural, black raspberry liqueur with French royal provenance that can be enjoyed in a number of delicious cocktails.

An infusion of the world’s finest raspberries and blackberries, blended with the exotic flavours of black currant, Madagascan vanilla and aged XO cognac, the drink was inspired by raspberry liqueur made in the Loire Valley in the late 1600s - said to have been introduced to Louis XIV during one of his visits to the Château de Chambord. 

Chambord® is available at leading retail stores at R259

FLAMINGLE HOW YOU CHOOSE BUT PLEASE DRINK RESPONSIBLY.

NOT FOR SALE TO PERSONS UNDER THE AGE OF 18.

For more information on Chambord® visit: “https://www.chambordchannel.com/en/”

 or #followtheflamingo on Instagram | @chambordchannel 

Award Winning Artists on show at No5 on Hudson
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No 5 on Hudson is exhibiting a selection of eye-catching new works. Gallery owner Sandy De Bruin has hand-picked pieces by diverse local artists.

Liffey Joy is a mixed media artist born in the UK. She uses materials such as ink and salt to create monochromatic works. She focuses on materiality and makes use of multiple media. She veers towards using those with unpredictable characteristics - embracing the unknown and playing with these chemical, and sometimes alchemical, reactions.

Tanya Truscott is interested in the relationship between the visible world and the pictorial world of the flat canvas. She uses layers of oil paint to create depth. Working without a plan allows her to explore intuitive mark making and the role of colour in a non representational manner.

Laura Wenman paints landscapes, figures and still lives, but leans towards portraiture. This award-winning artist’s preferred medium is oils because of its versatility. Her style, which is impressionistic at the moment, tends to interpret her subjects, rather than produce a frozen image. 

Lesley Charnock is drawn to the tonal values of bright sunlight and deep shadows. “I try to capture the vibrant colours I see with confident brush strokes and lavish use of the palette-knife,” she says. Her creations move from impressionistic to the more abstract. She is fascinated by how the temperature, value and hue of the paint changes in relation to colours around it.

Nicole Pletts has been studying art since 1997. She prefers working in oils, but also loves watercolours. A versatile artist, she paints a variety of subjects. Nicole has more recently been exploring florals to get in touch with ‘peace, gentleness and femininity’.  

One of South Africa’s leading artists, Fiona Rowett’s work is characterised by rich, abstract forms which emphasise shape, texture and colour. She uses techniques of layering and scratching paint. This George-based artist’s passion lies in delving into invisible worlds to reveal ‘concealed beauty’. 

Although 5 on Hudson is committed to highlighting the work of female artists, it represents both men and women. Brandon Borgelt has always had an interest in animals, collecting weird and wonderful pets. Initially dabbling in clay and photography, he became inspired to sculpt. Brandon is fascinated by the human form, and strives to capture beauty in his bronzes.

Michaelis School of Fine Art graduate Danielle Alexander draws inspiration from Neoclassism and Baroque imagery. She uses images of linen as subject matter, using the folds of the drapery to communicate tension and drama. Danielle also often works with crete stone, polyfilla and plaster to create textured paintings.

Sharleen Boaden creates impressionistic paintings from her studio in Ballito. Soft, romantic brush strokes, best expressed in florals and whimsical figures, make her creations instantly recognizable.  She paints mostly with oils, but is not limited to any medium.

Artist Lyn Northam has been the recipient of many awards, including the SASA Best Watercolour and SASA Best Oil Award. Her concerns lie with the challenge of capturing shifting light and seeing colour in shadows. She is inspired by the beauty in nature and the world around her.

Former Miss South Africa, Sandy De Bruin’s passion for Fine Art leans towards oil painting, often inspired by her travels. Her focus is on the ability of artwork to make one feel various emotions, as well as to how these artworks translate into our living spaces and environments.

 

No 5 on Hudson is at 5 Hudson Street, De Waterkant. Opening hours are 10am – 5pm, Mondays to Fridays, and 9am – 1pm on Saturdays. For more information, visit www.no5onhudson.com, call 021 418 2783, or e-mail info@no5onhudson.com.

EmpowerMe Celebrates Women at Shimmy Beach Club this Women’s Day
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Over two hundred women joined together this past Women’s Day at Shimmy Beach Club to celebrate their empowered inner queen. Inspirational talks, delicious cocktails, live music and good food; combined with the incredible spirit of feminine unity, encompassed this more-than-memorable occasion set in Cape Town’s premium water-side venue.

Arriving to uplifting beats played by DJ Rene, guests enjoyed delectable sushi and welcome canapes that circulated throughout the venue. With an abundance of cocktail options, guests had their pick of Chambord Kir Royal, Tia Maria, Disaronno Sour cocktails, Graham Beck MCC or a zero alcohol option of The Duchess drink. Furthermore, guests were able to indulge in a few luxury brand pop-up stores, namely Lolaromon, Alessia Boutique, Beach Cult, Kokodakota, Pure Romance, Olivia Lincoln Leather Handbags, Gypsy Collection Jewellery and Princess D.

This one-of-a-kind event, hosted by KFM’s charismatic Mamohau Seseane, celebrated the multi-faceted modern female with an afternoon of inspiring talks by experts in their field. Each speaker came with a message to inspire, motivate and empower. Together they aimed at touching on each aspect that makes up an empowered woman’s life.

The topics ranged from health, beauty and fitness, the power of positivity and confidence, to personal style, finance and productivity. Speakers included: Skin Renewal’s aesthetic specialist, Dr Shahra Sattar; health and fitness guru and owner of Warrior Warehouse, Emma Jooste; personal styling team, Beautifullyou; NLP practitioner Nepheritie Jade; confidence coach, Abigail K, and ending with financial advisor and also the ‘Empower Me’ founder - Janine Brink. 

Set in Cape Town’s most picturesque seaside venue, guests enjoyed a two-course lunch while overlooking the glistening ocean. The perfect sunshine weather complimented the all-white feminine outfits which sparkled with a royal touch of gold.

All the women, including special guests, media and celebrity attendees, shone like queens at the event.

Guests were spoilt with the chance to win in the luxury lucky-draws. Over and above this they all went home with goodie-bags filled with gifts and vouchers from Dr Organic, the Red Gallery, Versace, Pure Romance, BOS ice tea, Choose Me Intimates, MUD make-up, Beach Cult, Zando, Chocolate by Tomes, Jekyll & Hide, Beautifullyou, Shimmy, Fairlady, True Love and Sarie magazines.

The highlight of this grand occasion is that R10,000.00 was raised through ticket sales by ‘Empower Me’ in aid of their ‘Princess D Menstrual Cup’ outreach programme. Menstrual cups and other female necessities will be donated to underprivileged girls who are missing on average 20% of their school year due to being unable to afford basic sanitary necessities.

To join the ‘Empower Me’ network and for more information on upcoming events check out their website: www.empower-me.co.za 

Receive a complimentary Nespresso Coffee with your Winter Set Menu at The 41
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Embrace this winter with The 41’s indulgent lunch or dinner menus and receive a complimentary Nespresso coffee, either an Americano, Espresso, Cappuccino and a glass of red or white wine.

Guests will be served delicious Mediterranean style dishes like Chefs creation, crispy spiced calamari with smokey, pureed hummus and the Herb-roasted free-range chicken with smashed baby potatoes and mushroom ragout. For dessert, delve into their Vanilla Panna Cotta served with fresh strawberries, balsamic and basil syrup. 

Whether you’re looking for a lunchtime pick-me-up or an after-dinner refreshment, The 41 has it covered.

The Winter Set Menus are available at The 41 every day for lunch or dinner until end of August and is subject to availability. Chef Aristotle may change items on the menu depending on the availability of fresh products and occasionally we sell out of some of the more popular dishes. If they do, they do their very best to offer you the nearest alternative.

Order two courses and receive a complimentary glass of wine and a Nespresso coffee at R180 or three Courses and receive a complimentary glass of wine and a Nespresso coffee at R220.

Red Wine Options: Cape Uncorked Cabernet Sauvignon/Merlot 2015

White Wine Options: Durbanville Hills Sauvignon Blanc 2017

Nespresso coffee: Espresso, Cappuccino or Americano

The 41 Celebrates Women's Day
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The 41 will be celebrating this Women’s Day with a brunch on 12 August. Close off this Women’s Day weekend with the ultimate leisurely Sunday afternoon.

For R 195, guests can enjoy a three-course tapas meal while enjoying Ibiza Beach Bar Beats by DJ Anthea Scholtz. To make sure that ladies feel extra special, The 41 has teamed up with Veuve Clicquot, offering all a glass of bubbly on arrival. The 41’s happy hour starts from 15:00 until 17:00, so extend the celebrations watch the sunset while sipping on The 41’s bespoke sundowners.

The 41 is a premium restaurant based on the Camps Bay strip, offers unsurpassed vistas across the white sandy beach and glistening ocean. With an extensive, multifaceted menu, the restaurant offers a diverse culinary experience. The chic, minimalist setting with dark hues creates an atmosphere of understated opulence.

Bookings for the Women’s Day Brunch at The 41 are essential and can be made via info@the41.co.za or by calling 021 437 0558.

Why PR is essential for the hospitality industry
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January 2018, a new year, a fresh start for many. For hoteliers this marks the centre point of the hospitality season, and a good time to consolidate strategies for the year ahead. Being such a highly competitive field, an effective public relations (PR) strategy is paramount, as this will enable long term, sustained messaging to assist in keeping the establishment top of mind.

With new developments constantly on the rise increasing rooms for occupancy, compounded by a shared economy with the likes of Airbnb, the hospitality industry, globally, is extremely competitive. Hotel public relations is a highly effective marketing tool for generating visibility and telling the story of the guest experience and connecting with your audience.

South Africa, and Cape Town more specifically, enjoys a consistent ebb and flow of tourism and a generous influx of locals visiting the Cape to relish its yield of world-class vineyards, beaches and restaurant offerings. However, with a recent drop of 28% in the travel and tourism sector, largely due to the repercussions of our drought, the time for hoteliers to sit up and get proactive is now!

Says Jade Allen, Managing Director of hospitality and lifestyle communications agency, Red Carpet Concepts: “Formulating a six to 12-month forecast is essential for establishments to align strategies with their consumers’ interests and curiosities. Announcements, news releases, and events should be carefully spaced apart so there is no period of inactivity through the year. A strong PR partnership, with a field specialist, is highly recommended for the conceptualization, curation and implementation of a long-term communication strategy. Taking into consideration seasonal temperaments and travel climates an equipped PR agency will assist in measuring and tapping into consumer interests to help drive campaigns and secure desired results.”

High and low seasons must both be accounted for, with packages and season specials to attract bookings even during the slow months. Corporate or family packages, couple’s getaways and local travel specials are always a win. Off-season is also an opportune time to invite travel and lifestyle media to stay at the establishment and fully experience everything it has to offer in order to report on their first-hand experiences. Readers tend to gravitate towards reviews rather than advertisements as they carry a greater weight in integrity and honesty.

Other interesting topics to map out along the annual forecast to create hype and accrue bookings include: new restaurants or restaurant specials, seasonal menu launches, hotel awards, new appointments, spa specials, interior design upgrades, as well as special events and experiences. Collectively these types of talk factor topics keep the brand active and relevant in a competitive space, specifically pertaining to the luxury hotel business being predominantly service based.

“Brand journalism and content marketing must be newsworthy, relevant and drive a strong call-to-action. In the current climate of our tech driven world it is important to ensure that strategy covers traditional press channels of print and broadcast as well as the digital sphere, where social media has largely taken an upper hand in our personal and business engagements. As more traditional PR methods tend to be more timeous, online media portals, digital magazines and blogs are platforms which offer us immediate results. Thus a good mix of sustained messaging across a multitude of platforms is essential for sustained messaging” adds Allen.

Gaining visibility in the hospitality industry means being creative in what you plan, as well as what you promote. Content curation or content creation must be meaningful. Hoteliers should be investing in placing stories with press releases, diary listings, social media and direct marketing channels to enjoy a healthy return on investment. For well written, compelling stories journalists and copy writers key to the field will have a better understanding of the internal workings of the media and a good harness of what will grasp the customers’

Hospitality, Industry, PRJade Allen