Posts in Industry
Paardeberg Country Wine Experience
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After 14 years in the winemaking history, Ayama Wines founders and owners of Slent Farm, Attilio and Michela Dalpiaz, highlight their passion for outstanding wine with a relaxed country style event, in the heart of the Paardeberg Country.

The estate lies on the lower slopes of the Perdeberg Mountain, where the climate of the Voor Paardeberg region is well-suited to Mediterranean style wines. Inspired by all things Italian, Ayama now facilitates an authentic Italian-South African experience.

Ayama’s Italian passion for fine wine and conservation are inseparable elements of Slent owners, to celebrate and highlight the amazing bio-diversity of the area the guests can expect a fun-filled experience for wine lovers with great food and fantastic wines from the region. Producers from the area will Masters of Ceremonies - leading the tasting.

EVENT INFO:
Event:              Paardeberg Country Wine Experience

Date:               Sunday, 27 January 2019

Time:               12:00 – 17:00

Venue:             Ayama Wines, Voor- Paardeberg Road, Windmeul, 7630

Tickets:            R550,00 (all inclusive) buy tickets here. Limited to 50 pax

Event Page:     https://www.facebook.com/events/1013329575528273/

Info:                 http://ayama.co.za/

Tia Maria Coffee Project
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As the global love for coffee booms, coffee lovers around the world are now enjoying their favourite drink from morning cup through to evening cocktail. And research shows that almost half of cocktail drinkers regularly choose flavoured cocktails including those mixed with coffee.

Tia Maria is leading the coffee cocktail trend with the Tia Maria + Coffee Project, giving coffee connoisseurs the opportunity to sip on innovative coffee cocktails thanks to recipes crafted by renowned mixologists and expert baristas. From the classic Espresso Martini, to new and innovative serves like the Tia Maria Popcorn Frappe, coffee cocktails have never been more in demand.

Tia Maria Brand Ambassador, Matteo Fabbris says; “There’s an increasing love for coffee cocktails, which can be seen at world-class bars in key cocktail cities, while artisan coffee houses are now serving cocktails through the night as a café nightlife culture continues to emerge. The bartender and barista play a very similar role so it’s no surprise we’ve brought the two together to drive this new coffee revolution.”

No other liqueur can make a coffee cocktail quite like Tia Maria, an exotic infusion of natural vanilla and the finest fresh Arabica coffee beans roasted to perfection, complemented with a touch of Jamaican rum. Tia Maria is made using a blend of 100% Arabica coffee, among the best in the world, providing strong character, a full-bodied taste, and a sweet tendency. The beans are expertly roasted, ground and left to macerate to produce this exceptional coffee liqueur.

Flavio Lasalandra, International Marketing Director at Tia Maria, adds; “With the taste for coffee at an all-time high, coffee cocktails have never been more popular and Tia Maria is certainly happy to be leading the charge. We’re urging all coffee lovers out there to unite and join us.”

To view the rest of Tia Maria’s innovative cocktail recipes you can visit their website here.

#TiaMariaCoffeeProject

Award Winning Artists on show at No5 on Hudson
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No 5 on Hudson is exhibiting a selection of eye-catching new works. Gallery owner Sandy De Bruin has hand-picked pieces by diverse local artists.

Liffey Joy is a mixed media artist born in the UK. She uses materials such as ink and salt to create monochromatic works. She focuses on materiality and makes use of multiple media. She veers towards using those with unpredictable characteristics - embracing the unknown and playing with these chemical, and sometimes alchemical, reactions.

Tanya Truscott is interested in the relationship between the visible world and the pictorial world of the flat canvas. She uses layers of oil paint to create depth. Working without a plan allows her to explore intuitive mark making and the role of colour in a non representational manner.

Laura Wenman paints landscapes, figures and still lives, but leans towards portraiture. This award-winning artist’s preferred medium is oils because of its versatility. Her style, which is impressionistic at the moment, tends to interpret her subjects, rather than produce a frozen image. 

Lesley Charnock is drawn to the tonal values of bright sunlight and deep shadows. “I try to capture the vibrant colours I see with confident brush strokes and lavish use of the palette-knife,” she says. Her creations move from impressionistic to the more abstract. She is fascinated by how the temperature, value and hue of the paint changes in relation to colours around it.

Nicole Pletts has been studying art since 1997. She prefers working in oils, but also loves watercolours. A versatile artist, she paints a variety of subjects. Nicole has more recently been exploring florals to get in touch with ‘peace, gentleness and femininity’.  

One of South Africa’s leading artists, Fiona Rowett’s work is characterised by rich, abstract forms which emphasise shape, texture and colour. She uses techniques of layering and scratching paint. This George-based artist’s passion lies in delving into invisible worlds to reveal ‘concealed beauty’. 

Although 5 on Hudson is committed to highlighting the work of female artists, it represents both men and women. Brandon Borgelt has always had an interest in animals, collecting weird and wonderful pets. Initially dabbling in clay and photography, he became inspired to sculpt. Brandon is fascinated by the human form, and strives to capture beauty in his bronzes.

Michaelis School of Fine Art graduate Danielle Alexander draws inspiration from Neoclassism and Baroque imagery. She uses images of linen as subject matter, using the folds of the drapery to communicate tension and drama. Danielle also often works with crete stone, polyfilla and plaster to create textured paintings.

Sharleen Boaden creates impressionistic paintings from her studio in Ballito. Soft, romantic brush strokes, best expressed in florals and whimsical figures, make her creations instantly recognizable.  She paints mostly with oils, but is not limited to any medium.

Artist Lyn Northam has been the recipient of many awards, including the SASA Best Watercolour and SASA Best Oil Award. Her concerns lie with the challenge of capturing shifting light and seeing colour in shadows. She is inspired by the beauty in nature and the world around her.

Former Miss South Africa, Sandy De Bruin’s passion for Fine Art leans towards oil painting, often inspired by her travels. Her focus is on the ability of artwork to make one feel various emotions, as well as to how these artworks translate into our living spaces and environments.

 

No 5 on Hudson is at 5 Hudson Street, De Waterkant. Opening hours are 10am – 5pm, Mondays to Fridays, and 9am – 1pm on Saturdays. For more information, visit www.no5onhudson.com, call 021 418 2783, or e-mail info@no5onhudson.com.

EmpowerMe Celebrates Women at Shimmy Beach Club this Women’s Day
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Over two hundred women joined together this past Women’s Day at Shimmy Beach Club to celebrate their empowered inner queen. Inspirational talks, delicious cocktails, live music and good food; combined with the incredible spirit of feminine unity, encompassed this more-than-memorable occasion set in Cape Town’s premium water-side venue.

Arriving to uplifting beats played by DJ Rene, guests enjoyed delectable sushi and welcome canapes that circulated throughout the venue. With an abundance of cocktail options, guests had their pick of Chambord Kir Royal, Tia Maria, Disaronno Sour cocktails, Graham Beck MCC or a zero alcohol option of The Duchess drink. Furthermore, guests were able to indulge in a few luxury brand pop-up stores, namely Lolaromon, Alessia Boutique, Beach Cult, Kokodakota, Pure Romance, Olivia Lincoln Leather Handbags, Gypsy Collection Jewellery and Princess D.

This one-of-a-kind event, hosted by KFM’s charismatic Mamohau Seseane, celebrated the multi-faceted modern female with an afternoon of inspiring talks by experts in their field. Each speaker came with a message to inspire, motivate and empower. Together they aimed at touching on each aspect that makes up an empowered woman’s life.

The topics ranged from health, beauty and fitness, the power of positivity and confidence, to personal style, finance and productivity. Speakers included: Skin Renewal’s aesthetic specialist, Dr Shahra Sattar; health and fitness guru and owner of Warrior Warehouse, Emma Jooste; personal styling team, Beautifullyou; NLP practitioner Nepheritie Jade; confidence coach, Abigail K, and ending with financial advisor and also the ‘Empower Me’ founder - Janine Brink. 

Set in Cape Town’s most picturesque seaside venue, guests enjoyed a two-course lunch while overlooking the glistening ocean. The perfect sunshine weather complimented the all-white feminine outfits which sparkled with a royal touch of gold.

All the women, including special guests, media and celebrity attendees, shone like queens at the event.

Guests were spoilt with the chance to win in the luxury lucky-draws. Over and above this they all went home with goodie-bags filled with gifts and vouchers from Dr Organic, the Red Gallery, Versace, Pure Romance, BOS ice tea, Choose Me Intimates, MUD make-up, Beach Cult, Zando, Chocolate by Tomes, Jekyll & Hide, Beautifullyou, Shimmy, Fairlady, True Love and Sarie magazines.

The highlight of this grand occasion is that R10,000.00 was raised through ticket sales by ‘Empower Me’ in aid of their ‘Princess D Menstrual Cup’ outreach programme. Menstrual cups and other female necessities will be donated to underprivileged girls who are missing on average 20% of their school year due to being unable to afford basic sanitary necessities.

To join the ‘Empower Me’ network and for more information on upcoming events check out their website: www.empower-me.co.za 

Why your website matters
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by Darryl Gouws

Whether you’re a start-up, established small business or professional service provider your website is key to your brand’s future growth.

It costs less than you think

People often think that having a website requires a lot of money and that the upkeep is too much work. As domain hosting, cloud storage, SEO and design costs have all dropped considerably the initial and monthly cost of having your own, fully customisable website is much lower than you might anticipate.

Content is king

Having a blog section on your website with original content is a sure-fire way to drive traffic to your website from social media accounts. A blog is also a great way to engage with your clients and potential future business by giving insight into your interests and company ethos in an informal and friendly approach.

Mobile matters

It is estimated that there are now more mobile gadgets in the world than people with mobile internet usage recently surpassing traditional computer access in first world countries whilst developing countries have a very high percentage of users with mobile devices being their primary access point to the world wide web. It is therefore imperative that your website is optimised for these devices and that the design is responsive whether being viewed on a smartphone, tablet or computer.

It legitimises your brand

A website with a custom domain for your brand immediately legitimizes your business as users often cross-check multiple online sources such as social media and websites when stumbling across new companies. Likewise a business email address in the format of name@yourcompany.com certainly looks more professional than an old Gmail account that you started when you were younger.

Your website, your rules

As social media companies update their terms and conditions on a frequent basis few people actually take the time to familiarise themselves with what it all means. To ensure that your intellectual property is protected it is advisable to only upload sensitive information to your own website whereby you are not authorising certain social media parties full access to your media and information.

Red Carpet Concepts has a range of online solutions for start-ups and small businesses at costs tailored to your budget.

Why PR is essential for the hospitality industry
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January 2018, a new year, a fresh start for many. For hoteliers this marks the centre point of the hospitality season, and a good time to consolidate strategies for the year ahead. Being such a highly competitive field, an effective public relations (PR) strategy is paramount, as this will enable long term, sustained messaging to assist in keeping the establishment top of mind.

With new developments constantly on the rise increasing rooms for occupancy, compounded by a shared economy with the likes of Airbnb, the hospitality industry, globally, is extremely competitive. Hotel public relations is a highly effective marketing tool for generating visibility and telling the story of the guest experience and connecting with your audience.

South Africa, and Cape Town more specifically, enjoys a consistent ebb and flow of tourism and a generous influx of locals visiting the Cape to relish its yield of world-class vineyards, beaches and restaurant offerings. However, with a recent drop of 28% in the travel and tourism sector, largely due to the repercussions of our drought, the time for hoteliers to sit up and get proactive is now!

Says Jade Allen, Managing Director of hospitality and lifestyle communications agency, Red Carpet Concepts: “Formulating a six to 12-month forecast is essential for establishments to align strategies with their consumers’ interests and curiosities. Announcements, news releases, and events should be carefully spaced apart so there is no period of inactivity through the year. A strong PR partnership, with a field specialist, is highly recommended for the conceptualization, curation and implementation of a long-term communication strategy. Taking into consideration seasonal temperaments and travel climates an equipped PR agency will assist in measuring and tapping into consumer interests to help drive campaigns and secure desired results.”

High and low seasons must both be accounted for, with packages and season specials to attract bookings even during the slow months. Corporate or family packages, couple’s getaways and local travel specials are always a win. Off-season is also an opportune time to invite travel and lifestyle media to stay at the establishment and fully experience everything it has to offer in order to report on their first-hand experiences. Readers tend to gravitate towards reviews rather than advertisements as they carry a greater weight in integrity and honesty.

Other interesting topics to map out along the annual forecast to create hype and accrue bookings include: new restaurants or restaurant specials, seasonal menu launches, hotel awards, new appointments, spa specials, interior design upgrades, as well as special events and experiences. Collectively these types of talk factor topics keep the brand active and relevant in a competitive space, specifically pertaining to the luxury hotel business being predominantly service based.

“Brand journalism and content marketing must be newsworthy, relevant and drive a strong call-to-action. In the current climate of our tech driven world it is important to ensure that strategy covers traditional press channels of print and broadcast as well as the digital sphere, where social media has largely taken an upper hand in our personal and business engagements. As more traditional PR methods tend to be more timeous, online media portals, digital magazines and blogs are platforms which offer us immediate results. Thus a good mix of sustained messaging across a multitude of platforms is essential for sustained messaging” adds Allen.

Gaining visibility in the hospitality industry means being creative in what you plan, as well as what you promote. Content curation or content creation must be meaningful. Hoteliers should be investing in placing stories with press releases, diary listings, social media and direct marketing channels to enjoy a healthy return on investment. For well written, compelling stories journalists and copy writers key to the field will have a better understanding of the internal workings of the media and a good harness of what will grasp the customers’

Hospitality, Industry, PRJade Allen