DISARONNO WEARS TRUSSARDI
The sixth Limited Edition of the Disaronno Icon project, the brand’s annual collaboration with a leading name in Italian fashion.
Arriving on South African shores just in time for festive season, we celebrate Disaronno dressed by Trussardi. True to form, this exciting Limited-Edition bottle once again partners with an esteemed Italian fashion house to make its unmistakably unique bottle extra special.
Sense of tradition, innovation and Italian elegance unite the liqueur and design brands’ values and unique aesthetics. “For years the Limited Edition has marked an annual highlight with reference to our brand’s visibility,” comments Illva Saronno holding company CEO, Augusto Reina. "Disaronno is appreciated across the globe as an emblem of Italian style. And this year we are proud to make a particularly classy, elegant statement with a graphic design that reflects in full our perfectly modern essence.”
“The Trussardi story is very much about innovation, discovery, the concept of fusion. In addition to strengthening the bond between two companies that epitomize the Italian spirit worldwide, designing the iconic Disaronno bottle underscores once again that Trussardi continues to be a 360° lifestyle brand,” says Tomaso Trussardi, CEO of Trussardi.
Along with the classic bottle, the Disaronno Wears Trussardi Limited Edition will also come in packs containing a trio of miniatures. This concept was launched six years ago with Disaronno partnering with other fashion houses by the likes Missoni, Versace and Cavalli. The Limited-Edition bottles have been very well received in retail and the Disaronno Wears Trussardi bottle is an ideal holiday gift for fashion aficionados or great for self-purchase to share with friends. The bottle has masses of shelf appeal, while the miniature bottle sets are ideal for point-of- purchase/till point sales – a perfect opportunity for adding value to the basket.”
With its unique flavour and golden amber hue, Disaronno has a distinctive aroma that has won fans of all ages; taking Italian style to many corners of the globe. Delicious both neat and on the rocks, Disaronno is perfect for celebration.