Benguela on Main & BENGUELA COVE WINES

Benguela on Main COVERAGE

PR VALUES IN ZAR. TOTAL COVERAGE OVER ONE YEAR RETAINER R 10 425 906.45

OBJECTIVES

  • Position the Benguela brand establishments in the media as a collection of Cape Town and South Africa’s leaders in wine, fine dining, luxury accommodation and design & décor
  • Increase public awareness amongst target local, national and international audiences to drive wine and property sales and increase accommodation, restaurant, spa and venue bookings
  • Introduce and maintain relationships with influential lifestyle, wine, food, travel, property and wedding media for unique, sustained editorial content and on-going positive reviews
  • Position Chef Jean Delport and Benguela Cove Winemaker, Johan Fourie, within the press as The leaders in their respective industries, placing their names up in lights for international market recognition
  • Secure editorial features in leading print, online and broadcast publications for each establishment
  • Secure editorial features through unique content curation and regular pitches on each property
  • Continual targeting of only top media who will write unique content for each property
  • Increase Facebook, Twitter and Instagram user stats by creating unique editorial content
  • Include features on all Benguela properties in RCC monthly news letter
  • Secure interviews with the relevant industry leaders at each property
The Benguela Collection utilized the services of Jade and her team in 2017. We found them to be efficient, proactive and exactly on the mark when it came to working out the correct marketing strategies for our properties. I wouldn’t hesitate to recommend them.
— Penny Streeter OBE, Managing Director

PRESS COVERAGE HIGHLIGHTS

Prestige_The Benguela Factor pg 64_Oct & Nov 2016.jpg

Prestige Magazine

Slow_A Taste of Luxury_June 2016.jpg

Slow

The Next 48hours_Benguela on Main review article and front page_22 April 2016.jpg

The Next 48hours