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Bespoke 360◦ communications agency specializing in high-end hospitality, wine and luxury-lifestyle brands. 

Founded in 2009, Red Carpet Concepts has built up an extensive network of national and international A-list media, celebrities and influencers. 


What we offer

We provide powerful, streamlined messaging across print, digital and broadcast platforms for direct brand marketing and sustained media presence, delivering consistently high conversion rates.


What sets us apart

Our refined focus and curated approach ensures each of our portfolio brands reaches its target audience with maximum, positive impact and measurable results.


Our Vision

“In 2009 I started the company based on three predominant influencing factors, namely - to work with people that keep me inspired, in a motivating environment, on client accounts I am passionate about!” – Red Carpet Concepts MD, Jade Allen.


Our mission

Strive for excellence. Work with passion. Deliver results. Celebrate outcomes.


Jade Allen,

Managing Director

Equipped with over twelve years’ experience in communications, marketing and events, Jade has represented a plethora of leading South African and international top tier luxury lifestyle, travel, hospitality, property, food and beverage, fashion and beauty accounts within her reputable portfolio.

Jade’s extensive studies include a BA double major scholarship in English Literature and the Performing Arts from the University of Cape Town; Event Management through INTEC college; Interior Design and Décor at BHC and Action Coaching Business Management.

Commencing her career in the PR industry in 2005 Jade dived head first into the role of Group Communications Manager for Gatsby International Hotels based at the renowned Lanzerac Hotel and Spa in the Stellenbosch Winelands. Further to this she explored the agency world, working for three award winning PR firms before launching RCC in 2009.

Red Carpet Creative is a bespoke communications and events agency specializing in high end hospitality and luxury lifestyle brands. Since inception the company has partnered with a number of leading portfolio clients throughout South Africa as well as in Zanzibar, Switzerland and the USA, respectively, building an extensive global network of media and influencer contacts.