15 ON ORANGE

OBJECTIVES

  • Position 15 On Orange in the media and online as on of the top 5 star hotels in Cape Town in terms of position, outlook, hospitality and restaurant produce.

  • Increase brand awareness and drive brand longevity among target local, national and international audiences.

  • Establish 15 On Orange as the inimitable events venue.

  • Gain maximum brand exposure through targeted publications.

  • Introduce and maintain relationships with influential foodie and travel journos and Editors.

  • Successfully drive conversion rates through clever positioning & captivating brand presence.

  • Secure editorial features in all leading print, online and broadcast publications

  • Facilitate monthly reviews with leading media and journos

  • Oversee the roll-out and execution of ongoing events held monthly at 15 On Orange

  • Increase Facebook and Twitter user stats by minimum 25% in the first year of inception

  • Ensure public guest attendance goals are met for each activation

  • Ensure media and celeb attendance goals are met for each event

PRESS COVERAGE HIGHLIGHTS

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House and Leisure

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Food & Home

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Southern Vines