15 ON ORANGE
Position 15 On Orange in the media and online as on of the top 5 star hotels in Cape Town in terms of position, outlook, hospitality and restaurant produce.
Increase brand awareness and drive brand longevity among target local, national and international audiences.
Establish 15 On Orange as the inimitable events venue.
Gain maximum brand exposure through targeted publications.
Introduce and maintain relationships with influential foodie and travel journos and Editors.
Successfully drive conversion rates through clever positioning & captivating brand presence.
Secure editorial features in all leading print, online and broadcast publications
Facilitate monthly reviews with leading media and journos
Oversee the roll-out and execution of ongoing events held monthly at 15 On Orange
Increase Facebook and Twitter user stats by minimum 25% in the first year of inception
Ensure public guest attendance goals are met for each activation
Ensure media and celeb attendance goals are met for each event
PRESS COVERAGE HIGHLIGHTS
House and Leisure
Food & Home