ACCOMPLISHMENTS

• Increased restaurant bookings and sales by 80%.

• 100% Attendance at each media and influencer event.

• Successfully launched the new tea and cocktail menus.

• Conceptualized and launched the Gate Master Classes.

• Ideation and production management of film and photography shoots for restaurant accommodation and wines for print, digital and social media marketing assets.

• Conceptualized the rollout of yoga days, art exhibitions, gala dinners and other events open to the public.

• Copywriting and curation of monthly newsletters with estimated 23 - 34% engagement.

• Featured Quoin Rock as a premium brand partner at the launch of New York Fashion Week in SA in October 2019 with 100% attendance.

OBJECTIVES

• Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular restaurant media reviews, recipe, cocktail, food and wine pairing and event features - to position the restaurant as a lead fine dining destination.

• Generate extensive print and online features for maximum event press coverage.

• Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy in.

• Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns.

• Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and event attendance.

• Conceptualize and execute new event concepts for premium brand alignment and aggregation of new audiences.

• Restaurant listings and distribution of venue information to relevant travel establishments.

• Influencer campaigns and celebrity endorsements.

• Ongoing graphic design for event menus, event fliers, media invites, social media marketing and other.

• Crisis diversion and reputation management.